Microsoft Philippines is officially launching Windows 7 this Saturday (Nov. 7, 2009) at Cyberzone SM North Edsa. This is located in the newest building SM built which used to be the old SM Annex. It starts at 10am and runs for two days until Nov. 8, 2009.
There is no specific activities disclosed but it is guaranteed there will be alot of games, prizes, and marketing gimmicks for this weekend. Part of Windows 7 launch strategy is to offer alot of discount and promos related to the release. One such promo is that you can get the Windows Home Basic Full Product for only Php 7,777. It is said to be at Php 8,000 post event. I still find this item to be pricey to be honest. It would be better to just get the Windows Home Premium version for a bit more.
Alot of other marketing was done via Facebook and Twitter and I must say its a stroke of genius and well played by the marketing team. The facebook was able to get over 12,000 fans and its wall has just been crazy with activity and buzz. Alot of prizes were also given out via these social networking sites and the marketing promotions milked the social network perfectly. One of the longer term contest was the Hunt for Points. People just have to click on special banners across the Microsoft site and partner website to earn points. These points can then be redeemed during the event. Giveaways include pens, buttons, stickers, shirts, hoodies, and even Windows 7 Home Basic software products.
All in all, I think this was the best marketing launch Microsoft Philippines has pulled off to date. It remains to be seen at the even itself but they hype they were able to build up is impressive. Too bad not everyone could walk away a winner of some prize since you had to compete with 12,000 other fans. =)